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The idFX / BIDA British Interior Design Awards 2004 Finalist: Surface innovation of the Year category sponsored by BIDA: Tutti Frutti by Artifex London

In December 2004, Artifex London was short-listed for a British Interior Design Award. There were seven finalists in this category and the award, which went to Louise Jenkins for her engraved, decorative bricks, "Flock Bricks", was presented at the idFX pre-Christmas award dinner held annually at London's Chelsea Harbour Design Centre. The event was co-hosted by Jasper Conran.

Gary Mason, editor of idFX wrote in the December issue of idFX, "In the inaugural idFX / BIDA British Design Awards, we set out to celebrate talent and professionalism, and the next eight pages are a testimony to some of the finest work in the British interior design industry from the past 12 months - from residential to commercial, furniture to surfaces,

students just starting out to international stars at the top of their game. We would just like to thank the finalists for giving the judges such a difficult task, and to congratulate the winners on a hard-fought victory.

In spite of the disappointment of loosing out in the final judging, Artifex was congratulated for helping make the Inc Bar in Greenwich, (by celebrity designer Laurence Llewelyn-Bowen), "a truly original and memorable place to visit".