National Association of Shopfitters Design Partnership Awards 2007 Winner: The Diamond Club for The Arsenal Football Club, Emirates Stadium, London

The design brief handed to 20/20 Ltd was "to create the best place in the world to watch football" and it was agreed between client and designer that the Diamond Club environment should reflect and embrace the Art Deco style and the marble halls of the previous Arsenal FC ground, Highbury Stadium, whilst also being modern, contemporary, up-to-date. The Diamond Club was to have an air of understated luxury - a 21st Century Gentlemen's Club, which would be confident, elegant and luxurious. Materials of the highest quality were used to create this. The construction processes were some of the most stringent to be employed by the design team and this called for a close-knit relationship between designer and shopfitters, Hadleys, over the course of the 18 month project.

The end result is a stunningly crafted environment. The Diamond Club